The best clients are also the toughest to find. They’re the ones who will value your work and bring you great personal and professional returns on investment. But how do you know who they are? How do you find them, instead of waiting for them to find you? This post deals with that exact question.
Let’s face it—not all clients are created equal. Some are more challenging than others and may not be the best fit for your business or services. It’s important to know what kind of client you want to attract before they come knocking at your door. There are plenty of pros to having a wide variety of clients, but you need to know which type is right for you so that they come flocking when you’re ready. Here are six proven ways to attract your dream client today:
Have a Marketing Strategy in Place
Marketing is the foundation for all client acquisition efforts. You don’t need to be a marketing expert, but you do need to have a general strategy in place so that you can make the most of your time and money. You don’t need to reinvent the wheel when it comes to marketing, but you do need to apply proven strategies to your business. What’s your marketing message? What’s your unique selling proposition? What are you trying to achieve with your marketing efforts? What’s your strategy? You want to make sure that you are attracting the right type of client to your business. This way, you won’t attract any unqualified prospects who will waste your time and money.
Know Your Audience
Knowing who you want to attract is half the battle. The best way to do this is by creating a target client persona. This is a fictional person who represents your ideal prospect. By learning everything you can about this person, you’ll be able to tailor your marketing efforts to resonate with them, making them far more likely to respond. What do they like? What do they dislike? What problems do they have? What solutions are you providing? By getting to know your target audience inside and out, you’ll have a much better idea of how to bring them into your business. You can also expect a higher return on investment for your marketing efforts since you’ll be speaking directly to your ideal prospect.
Make Networking a Top Priority
Networking is one of the most effective ways to reach your ideal prospect, but many business owners don’t take advantage of it. Why? Because it’s uncomfortable. It’s out of our comfort zone. It’s not what we’re used to doing. That’s why it’s important to make networking a top priority. You have to make it a mainstay of your business efforts. This could include joining professional associations, attending conferences and conventions, connecting with colleagues, and expanding your online presence. You should be looking to build relationships and connect with other professionals who can help you expand your reach, provide you with referrals, and open up new doors to potential clients.
Advertise (yes, really)
Advertising may be one of the most dreaded words in the marketing dictionary, but it’s also one of the most effective ways to reach new prospects and expand your client base. Not all forms of advertising are created equally, however, so you need to make sure that you’re incorporating the right strategy into your efforts. Why are you advertising? What results are you hoping to achieve? What message are you trying to send? These are all questions you need to ask yourself before you begin your advertising campaign. Click here to save 10% off your first PPC campaign with Sienna Creative.
Use Video to Shine a Light on You and Your Services
Business owners are quickly discovering that incorporating video into their marketing efforts is one of the best ways to reach their audience and start generating leads. You can use video for just about anything, but you need to make sure that it focuses on your business and your services. You don’t want to turn your video into a sales pitch. Instead, you want it to be an introduction to who you are and what you do. You want it to answer common questions and speak to your ideal prospect. You’ll want your video to be short and to the point, but it should give your viewers a good idea of who you are, what you do, and how you do it.
Offer Something for Free
Sometimes, the best way to attract a new client is to offer something for free. This could be a free consultation, sample of your services, or other type of resource that shows what you do and how you do it. This offers your prospect a chance to try you out without having to make a long-term commitment. It gives them a chance to see if you are a good fit for their needs without having to take any risks. You’re offering them a chance to try out your services for free, so you’re taking no financial risk, either. But you are gaining a new client, which is the ultimate goal.
Attracting the right client is about more than just luck. It’s about putting yourself in the best position to receive the best prospects. If you follow the advice in this article, you’ll put yourself on the path to finding the ideal client for your business. You’ll be able to build a client base that’s right for you and that you can easily service. You’ll be able to expand your reach and grow your business in meaningful ways. You’ll no longer have to wait for clients to come to you. You’ll be able to actively go out and find them, which is the best way to ensure that they’re the right type of client.